Cargill Marketing Communication Specialist in L'viv, Ukraine
Marketing Communication Specialist
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and over 150 years of experience. We have 155,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.
Position Purpose & Summary:
The main role of the Marketing Communication Specialist is to lead the creation of the REGION marcom plan. He/She links activities to the determined strategy of the total REGION and to specific customer segment plans as defined by the commercial managers. He/She sets up and manage the local Marketing & Communication (MarCom) activities and work closely with internal and external relations, from sales teams to the Strategic Marketing & Technology team of Europe and REGION press & media relations.
65% Marketing communication:
Develop and execute the region’s marketing communication plan and activity year calendar in close collaboration and alignment with Regional Commercial Manager & Regional Technology Manager. Including management of budget and effectiveness monitoring through effective KPI’s. Align support with SMT Europe marketing.
Develop, improve and maintain local marcom tools, maintaining those created for the region by SMT, like the regional website with own CMS, the regional E-newsletter/mailings, local press communication/pr etc.
Support in product/solutions campaign roll-out in the region.
Organization of local events, like exhibitions, fairs, seminars or customer events.
Deploy Cargill and LNB branding guidelines in the region and act as gatekeeper.
Support and act as the REGION representative in Europe marketing communication projects like Eurotier, Animal Nutrition Seminar, branding projects, digital marketing initiatives.
Collaborate closely with Regional to develop Regional innovation when needed
35% Strategic marketing:
Find, explore and exploit the competitive advantage for key brand / products in the CPN current portfolio and upcoming innovation.
Create and update CRM marketing strategies
Develop “Customer Insight” through supporting the development and execution of a systematic approach to gather external information on customers/prospects, competitors and market developments.
Support the customer segment-based go-to-market strategies.
Use internal & external insights and data to determine the right marcom activities for the region’s customer segments. Able to define target segments per country and how to best reach & influence the different target groups.
Able to select and execute the right marketing mix for specific purposes.
Actively look for new marketing possibilities to improve our connection with end users & distributors (feed producers and resellers) in order to improve demand by and value for customers.
Deliver input to the regional commercial strategy reviews.
Deliver input to the regional business development initiatives.
Bachelor’s degree (BSc) in marketing communications. Proven commercial background and good strategic marketing understanding.
Experience with marcom tools & building marketing communications plans, b2b and b2c.
Experience in brand management
Proven project management skills
Experience in working in a matrix setup; team player and influencer able to drive change
Experience working with sales and technical/ product management teams.
Appr. 3-5 years’ experience in marketing communication, preferably in an international environment
Experience in the animal nutrition or related industry is a preference
Deep and practical business acumen;
Has good understanding of agri-business, market dynamics; economical, cultural and political. Understands the dynamics and relationships between external factors and internal functions and applies them to business decisions.
Has a deep knowledge of Marketing-, communication- & branding strategies and PR tools
Creativity: forms own ideas to promote and communicate about brand, products & solutions in the REGION countries
In return for your expertise and commitment, we will provide a fast paced stimulating international environment, which will stretch your abilities and channel your talents. We also offer competitive salary and benefits combined with outstanding career development opportunities in one of the largest and most solid private companies in the world.
Interested? Then make sure to send us your CV and cover letter in English today.
Follow us on LinkedIn: https://www.linkedin.com/company/cargill
Primary Location Ukraine-46-L'viv
Job Type Standard
Shift Day Job
Req ID: L%27V00061